HOW TO OPTIMIZE YOUR AFFILIATE MARKETING STRATEGY WITH DATA

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.

How Artificial Intelligence Improves Ad TargetingAn advertising and marketing project's effectiveness depends on where the advertisements are positioned. Taking care of brand security and positioning, along with ensuring that the ad isn't shown beside adverse or non-factual content, are essential for the success of any type of retargeting approach.